woven.is

At WOVEN, I worked as a Creative Content Designer across nearly every touchpoint of the brand’s visual and digital presence. The role functioned as a hybrid creative lead position, combining brand design, web design, front-end development, content production, marketing, photography, and internal systems support for a luxury rug company with both retail and trade-facing audiences. My work included redesigning and developing WOVEN’s website, building and improving the company’s trade portal experience, managing the creative department’s day-to-day output, and creating the visual assets needed across digital, print, sales, and internal channels. I also designed and produced email marketing campaigns, printed advertisements, branded documents, product materials, apparel, and other physical goods that supported the company’s identity across every customer-facing touchpoint. Alongside the design and development work, I led product photography and image editing workflows, shooting and retouching rugs, interiors, textures, and product details for use across the website, sales materials, newsletters, advertising, and inventory systems. The result was a more cohesive brand presence supported by stronger digital infrastructure, cleaner creative systems, and a larger library of high-quality visual assets built for both marketing and sales.