Studio Balestra

For Studio Balestra, I designed and developed a new website built in Webflow, supported by a custom Airtable system created to manage the company’s internal operations. The project connected the brand’s public-facing digital presence with a more organized backend infrastructure, giving the team a centralized way to manage inventory, client information, invoices, active projects, production workflows, and website inquiries. Alongside the website build, I developed a custom Airtable workspace designed around the day-to-day needs of a high-end furniture and interiors business. The system gives the team clearer visibility across the company, allowing them to track products, manage client relationships, monitor project status, organize invoices, and oversee production from one place. I also built custom automations and platform syncs between Airtable, Webflow, and Mailchimp. These workflows allow Studio Balestra to capture and manage website inquiries, sync their client database with their Mailchimp audience, and create more efficient email marketing campaigns using organized customer and inventory data. The result is a more connected digital ecosystem that supports both the customer experience and the internal operations behind the brand.